International Journal of Bank Marketing: Volume 7 Issue 4

Marketing Organisation in the UK Financial Services Industry

Nigel Piercy, Neil Morgan

The emerging role of the formal marketing organisation in financialservices companies in the UK is examined here. Using new survey data,the study demonstrates the existence of…

Marketing Graduates in the Financial/ Investment Services Sector: Students versus Executives

Myron Leonard, Keith Stephens

The attitudes of financial investment service executives towardshiring college students with marketing backgrounds are examined, as wellas the attitudes of the students toward…

Multi‐attribute Services Using Hierarchical Information: Australia

Lester W. Johnson

A recently developed technique (Hierarchical InformationIntegration – HII) for analysing multi‐attribute judgementproblems is discussed and its use in banking illustrated. A…

The Differentiation of Bank Services to Small Firms

Martin R. Binks, Christine T. Ennew, Geoffrey V. Reed

Increased competitive pressure in the market for loanable funds hasencouraged the banks to place greater emphasis on the marketing of theirservices to both corporate and personal…

Marketing of Financial Services in a Developing Country: The Malaysian Experience

Bala Shanmugam

The focus here is on marketing techniques employed by banks indeveloping countries with special emphasis on Malaysia. It is observedthat the banks use highly specialised forms of…