International Journal of Bank Marketing: Volume 6 Issue 5

Strategic Marketing Implications of the Changing Environment of Australian Banking

Gregory R. Elliott

The results of a Delphi poll of Australian banking and finance industry experts, show that the banking industry is entering a period of greatly intensified competition…

Marketing Information Systems in the Major UK Banks

James W. Mitchell, Leigh Sparks

In this article the authors present the results of recent research into the much neglected, but increasingly important, area of marketing information systems in banking…

The Bank of China Group in Hong Kong: An Awakening Giant?

Suk‐Ching Ho, Chi‐Fai Chan

The Bank of China Group has competed aggressively in retail banking in Hong Kong, successfully expanding their business in recent years. This article reports a study exploring the…

Banking Behaviour in an Arabian Gulf Country: A Consumer Survey

Ugur Yavas

This is a report of a survey examining key aspects of Saudi Arabian banking behaviour such as a bank's experience, reputation, service, personnel quality, location. The services…

Turning Information into a Strategic Marketing Weapon

David S. Pottruck

In this article the author considers the role of information in the development of marketing programmes. He highlights how leading financial service organisations have achieved…

Organisation and Business Development through Action Learning

Brian Wilson

Organisational change in banking can be a difficult task, particularly considering the culture of bankers themselves. An innovative approach to achieve a total marketing…