International Journal of Bank Marketing: Volume 5 Issue 3

Sequential Bias: Impact on a Bank Credit Card Concept Test

John Martin

The growth of product concept testing in the financial services industry raises the issue of recognising and handling bias created by the nature of measurement instruments…

Improving the Profitability of Bank Lending in a Competitive Environment

Madan G. Singh, Rod Cook

Some refinements to a previously described decision support system, Price‐Strat, in order to tackle the important problem of assets profiling for a bank or building society are…

Consumer Perceptions and Attitudes towards Savings and Investments

John H. Goodfellow

An insight into the motivations of personal savers is offered here, and five different types are identified. It is seen that there is often no clear‐cut line between “savings” and…

Customer Loyalty as a Construct in the Marketing of Banking Services

Arun K. Jain, Christian Pinson, Naresh K. Malhotra

The usefulness of loyalty as a construct for understanding and analysing the market for banking services is here discussed. Using empirical data, the socio‐demographic…

Internal and External Marketing: Effects on Consumer Satisfaction in Banks in Thailand

Patriya Tansuhaj, John Wong, Jim McCullough

Concepts of internal marketing and external marketing in the context of service firms are here discussed and examined for their effects on consumer satisfaction. These concepts in…