International Journal of Bank Marketing: Volume 42 Issue 5

Promoting fintech: driving developing country consumers’ mobile wallet use through gamification and trust

Saleem ur Rahman, Bang Nguyen-Viet, Yen Thi Hoang Nguyen, Sohail Kamran

M-wallets have emerged as one of the most important financial innovations of the 21st century, enabling users to carry digital cash by securely storing payment methods on their…

Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator

Himanshu Joshi, Deepak Chawla

The study investigates the influence of perceived security (PS) on behavioral intention (BI) via the trust attitude process and explores the moderating effects of gender. PS in…

Following the herd? An empirical investigation into the adoption of mobile payment systems

Shiu-Wan Hung, Min-Jhih Cheng, Yu-Jou Tung

The adoption of mobile payment remains low in certain regions, highlighting the need to identify the factors that enable and inhibit its adoption. This study aims to address this…

Psychosocial linkages of consumers' income security, financial well-being and social loneliness

Brent Smith, Sereikhuoch Eng

Extant research suggests that consumers value the pursuit, attainment and retention of income security and financial well-being (FWB). The authors aim to expand the relevant…

Enhancing online visibility through strategic alliances: the case of bank-FinTech relationships

Stefano Cosma, Daniela Pennetta

This work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility.

Helping consumers weather the storm: the impact of consumer-targeted resiliency programs on firm value

Navid Bahmani, Atefeh Yazdanparast

With the goal of helping consumers bounce back from the financial challenges they faced as a result of the COVID-19 pandemic, many firms developed and announced consumer-targeted…

How explicit consumer credit information affects intent to purchase on credit: an experiment

Kristjan Pulk, Leonore Riitsalu

Consumer culture is promoting immediate gratification, and the rise of digital financial services is increasing the risk of indebtedness while debt reduces well-being and affects…

Emotions, perceived risk and intentions to adopt emerging e-banking technology amongst educated young consumers

Masoome Abikari

The purpose of this paper is to examine the association between consumers’ emotions towards emerging e-banking technology, perceived risk and subsequent intention to adopt…

Assessing the evolution of banking reputation literature: a bibliometric analysis

Rosella Carè, Rabia Fatima, Nathalie Lèvy

The concept of banking reputation has gained significant attention due to its relevance in the banking industry. A strong reputation has become crucial for a bank’s success, as it…

Financial knowledge and responsible credit card behavior: exploring mediators and moderators

Fuzhong Chen, Guohai Jiang, Mengyi Gu

Under the background of low consumer financial knowledge and accumulated credit card liabilities, this study investigates the relationship between financial knowledge and…

Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z

Junsung Park, Joon Woo Yoo, Youngju Cho, Heejun Park

This study aims to understand the reasons for individuals switching from traditional banks to Internet-only banks and examine how switching intentions differ between Generation X…