International Journal of Bank Marketing: Volume 41 Issue 4

Are financially illiterate individuals all the same? A study on incorrect and “do not know” answers to financial knowledge questions

Doriana Cucinelli, Maria Gaia Soana

Are financially illiterate individuals all the same? This study aims to answer this question. Specifically, the authors investigate whether people answering incorrectly and “do…

Mobile payment use and payment satisfaction: mediation and moderation analyses

Fuzhong Chen, Guohai Jiang, Jing Jian Xiao

With the development of financial technology (FinTech), this paper aims to investigate the association between mobile payment use and payment satisfaction using data from the 2017…

Continuance intention in financial technology: a framework and meta-analysis

Maurício Bergmann, Antonio Carlos Gastaud Maçada, Fernando de Oliveira Santini, Tareq Rasul

Although many studies have sought to address the topic of continuance intention among Fintech customers, the reported findings are fragmented. Therefore, the present study…

The role of financial risk-taking attitude in personal finances and consumer satisfaction: evidence from Australia

Muhammad S. Tahir, Daniel W. Richards, Abdullahi D. Ahmed

Financial risk-taking attitude (FRT) plays an important role in consumers' financial decisions, thereby determining consumer well-being. Motivated by the recent research on…

The influence of personality traits on investment decision-making: a moderated mediation approach

Muskan Sachdeva, Ritu Lehal

Behavioral finance proposes that psychology of the individual plays a vital role in investment decisions. Therefore, this study aims to examine the influence of one of the…

Subscriptions versus one-off purchases: the impact of fee-charging models on consumer privacy concerns

Chenfeng Yan, Zhilin Yang, Xin Dai

With the popularity of paid apps and increasing concerns about privacy hazards, this paper aims to investigate the impact of mobile services’ fee-charging models on consumers’…

Determinants of the financial wellbeing of individuals in an emerging economy: an empirical study

Jitender Kumar, Vinki Rani, Garima Rani, Tapan Sarker

The current study aims to identify the impact of financial literacy, financial risk-tolerance, financial socialization, financial stress, socio-demographic factors and financial…

What influences village-level access to a bank branch? Evidence from India

Sandhya Garg, Samarth Gupta

Financial access is key to achieving several economic goals in developing countries. This paper aims to construct a longitudinal village-level measure of financial access in India…

Understanding the difference between opportunistic and needy customers’ borrowing behavior: a new approach to segment current credit card customers

Keyvan Kasaian, B.P.S. Murthi, Erin Steffes

The authors offer a new approach to segment credit card customers by classifying customers into two unobserved (latent) segments: opportunistic and needy.

The importance of entrepreneurial leadership in fostering bank performance

Muslim Abdul Djalil, Muslim Amin, Halimin Herjanto, Mustafa Nourallah, Peter Öhman

This study investigates how entrepreneurial leadership fosters market orientation, bank innovativeness and bank performance; it also investigates how market orientation…

Close-up “vs” long-shot images in advertising appeals: the role of objective temporality

Wagner Junior Ladeira, Fernando de Oliveira Santini

This paper aims to analyze the effect of temporal experiences on the visualization of advertising appeals in the banking sector. More specifically, this study investigates the…

The complementary effects of bank intangible value binding in customer robo-advisory adoption

Szu-Yu Chou, Chih-Wei Lin, Yi-Chun Chen, Jyh-Shen Chiou

This study aims to propose an integrated view and emphasize the importance of bank intangible value binding in customers' robo-advisory adoption. It explores the relationship…