International Journal of Bank Marketing: Volume 4 Issue 1
Strapline:
For the financial services sectorTable of contents
Consumer Concept Testing of Personal Financial Services
Carla B. Furlong, J.R. Brent RitchieFinancial services have entered a new era in which distinctions between different services have become blurred. Consumers are now faced with numerous combinations of products and…
Managing the Relationships with Corporate Customers
Ian WatsonThe marketing staff of several major banks now include an account manager. His essential task is the successful handling of a relationship with a corporate client over a period of…
Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments
Michel Laroche, Jerry A. Rosenblatt, Terrill ManningConsumers perceive the following criteria as important in their selection and patronage of commercial banking facilities. Services relating to chequing accounts are of greater…
The Changing Financial Services Market in Australia
Terence AshforthLike other developed countries Australia has seen intensifying competition between financial institutions as a result of the combined pressures of economic and social change…
Where Now for the Zurich of Asia? Banking on Singapore's Future
Abby DaySingapore bankers must learn to market and sell financial services. Marketing's prime benefit is its ability to match resources to customer needs, preparing the environment for a…
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami