International Journal of Bank Marketing: Volume 39 Issue 6

Guest editorial

Fernando Jaramillo

An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?

Carlos Sánchez-Camacho, David Martín-Consuegra, Rocío Carranza

The purpose of this article is to provide an integrated, synthesised overview of the current state of knowledge in the field of bank marketing. This aim prompts us to seek to…

Online banking and privacy: redesigning sales strategy through social exchange

Gajendra Liyanaarachchi, Sameer Deshpande, Scott Weaven

This paper advocates for banks to understand customers' online privacy concerns, use those insights to segment consumers and design tailored sales strategies to build a mutual…

Predicting the adoption of mobile payment applications during the COVID-19 pandemic

Wahyu Rafdinal, Widi Senalasari

This study aims to analyse the adoption of mobile payment applications during the coronavirus disease 2019 (COVID-19) pandemic using the technology acceptance model (TAM) and…

Salesperson turnover intention: a tale of two countries

Vincent Onyemah, Jay P. Mulki, Martha Rivera-Pesquera

A significant amount of research has shown that drivers of employee attitudes, and behaviors leading to outcome variables such as turnover intentions, are strongly influenced by…

Consequences of managerial indecisiveness

Barbara Caemmerer, Jobst Goerne, Jay P. Mulki

In a banking context, this study applies uncertainty management theory (UMT) to test the impact of managerial indecisiveness on salespersons' trust in their manager, perceived…