International Journal of Bank Marketing: Volume 39 Issue 5

How infomediaries on Twitter influence business outcomes of a bank

Laura Illia, Elanor Colleoni, Katia Meggiorin

The purpose of this paper is to empirically explore under which conditions Tweets of infomediaries (i.e. ordinary users having few or no followers on Twitter) might nevertheless…

Relationship marketing: an S–O–R perspective emphasising the importance of trust in retail banking

Mornay Roberts-Lombard, Daniël Johannes Petzer

Using the stimulus–organism–response (S–O–R) framework, this study investigates the role of trust (organism) in influencing the behavioural intentions (response) of emerging…

Islamic banking sustainability: theory and evidence using a novel quadruple bottom line framework

M. Luthfi Hamidi, Andrew C. Worthington

The study aims to extend the conventional triple bottom line (TBL) framework (prosperity, people and planet) to the quadruple bottom line (QBL) by newly adding a “prophet”…

Corporate social responsibility (CSR) website disclosures: empirical evidence from the German banking industry

Philipp Schröder

Content analysis was used to examine the CSR disclosures of 78 bank websites based on four categories: environment and energy, human resources, customers and products and…

Consumer debt holding, income and happiness: evidence from China

Jing Jian Xiao, Chengyang Yan, Piotr Bialowolski, Nilton Porto

The relationship between debt and happiness is an emerging research topic with significant implications for both theory and practice in economics and business. In China, where the…

Effects of internal marketing on strategic orientations in the banking sector

Aloisio Henrique Mazzarolo, Emerson Wagner Mainardes, Danilo Soares Montemor

The purpose of this study was to assess whether internal marketing tends to influence the perception of bank employees regarding the strategic orientations of banks toward the…

Relating mindfulness to financial well-being through materialism: evidence from India

Nishit Kumar Sinha, Pankaj Kumar, Pushpendra Priyadarshi

The purpose of this study is to examine the relationship between dispositional mindfulness and financial well-being (FWB) and the mediating role of materialism on this…

The determinants of bank branch location in India: an empirical investigation

Quanda Zhang, Rashmi Arora, Sisira Colombage

Bank branching plays a significant role in a wide range of economic activities. Existing studies on determinants of bank branching activities largely focus on developed countries;…

Optimal customer participation and the role of relationship length

Chung-Yu Wang, Li-Wei Wu, Chung-Lun Wei

This study aims to examine how customers derive satisfaction and affective commitment from their participation in financial services, which is conditional on their relationship…

The effects of mental budgeting and pain of payment on the financial decision making of socially excluded people

Sungyong Chun, Devon S. Johnson

Consumers who experience social exclusion often prefer high-risk financial products over low-risk financial products. The aim of this study is to examine how this effect can be…

Exploring COBRAs, its antecedents and consequences in the context of banking brands

Aditya Shankar Mishra

Brands have started investing heavily in their social media pages. Especially for banks having credence nature, the importance of engaging customers with the brand-related content…