International Journal of Bank Marketing: Volume 38 Issue 5

Financial literacy and quality of life of consumers faced with cancer: a moderated mediation approach

Saeed Pahlevan Sharif, Navaz Naghavi, Hamid Sharif Nia, Hassam Waheed

The purpose of this paper is to investigate whether financial distress explains the relationship between financial literacy and quality of life (QoL) among consumers who have…

Elucidating salespeople's market orientation, proactive service behavior and organizational culture in the B2B banking sector: a Malaysian perspective

Muhammad Iskandar Hamzah, Abdul Kadir Othman, Faridah Hassan

Considering that little is known on market orientation at the individual level, this study investigates the effects of individual market orientation on proactive service behavior…

The effects of marketing on commercial banks' operating businesses and profitability: evidence from US bank holding companies

Kai Chen

This paper aims to explore the role that marketing plays in commercial bank management. Specifically, we examine the effects of marketing activities on banks' operating…

CRM, service quality and organizational performance in the banking industry: a comparative study of conventional and Islamic banks

Hind Lebdaoui, Youssef Chetioui

This paper aims to examine a model that uses customer service quality as an intervening mechanism in the relationship between customer relationship management (CRM) practices and…

Mobile banking service quality: a new avenue for customer value co-creation

Rania B. Mostafa

This paper attempts to investigate the potential effect of mobile banking (m-banking) service quality dimensions (ease of use, usefulness, security/privacy and enjoyment) on…

When friends become enemies: co-opetition relationships between banks and third-party payment providers

Xueli Zhang, Defeng Yang

The purpose of this paper is to investigate the conditions under which working with an incumbent downstream competitor could be a beneficial strategy for upstream firms as the…

Revisiting the mediating effect of normative commitment in B2B bank relationships in Nigeria

Mark Ojeme, Julie Robson

This study examines the mediating effect of normative commitment, that is, a customer's feeling of moral obligation to stay in a relationship based on the psychological feeling…

Antecedents to responsible financial management behavior among young adults: moderating role of financial risk tolerance

Dhananjay Bapat

The study examines the antecedents of responsible financial management behavior among young adults in India and explores the role of financial risk tolerance as a moderating…

Run for the hills: Italian investors' risk appetite before and during the financial crisis

Andrea Lippi, Simone Rossi

This paper sets out to corroborate the existing literature on investors' risk tolerance and to assess how the 2008 financial crisis has affected risk tolerance among Italian…

Personality trait determinants of frontline employee customer orientation and job performance: a Russian study

Nicholas J. Ashill, Rania W. Semaan, Tanya Gibbs, Aaron Gazley

Despite major market-orientated reforms to enhance the competitive advantage of Russian domestic firms, the antecedents and consequences of frontline employee (FLE) customer…