International Journal of Bank Marketing: Volume 37 Issue 6
Strapline:
For the financial services sectorTable of contents
Achieving continued usage in online banking: a post-adoption study
Anna-Sophie Oertzen, Gaby Odekerken-SchröderDespite ample research on the adoption of online banking, the post-adoption phase remains largely neglected. The purpose of this paper is to develop a new conceptual model to…
Financial planning for retirement: the role of income
Milagros Vivel-Búa, Lucía Rey-Ares, Rubén Lado-Sestayo, Sara Fernández-LópezThe purpose of this paper is to study the driving forces of both the decision to participate in individual pension plans and the amount of money allocated to such plans. Moreover…
Reasons to switch: empowered vs less powerful bank customers
Jeanette Carlsson HauffThe purpose of this paper is to contribute to the existing literature of driving and impeding switching factors by operationalizing the catalyst factor of perceived power among…
The antecedents and consequences of financial literacy: a meta-analysis
Fernando De Oliveira Santini, Wagner Junior Ladeira, Frederike Monika Budiner Mette, Mateus Canniatti PonchioThe purpose of this paper is to determine the antecedents and consequences of financial literacy by using meta-analytic techniques.
The effects of social media brand personality on brand loyalty in the Latvian banking industry: The mediating role of brand equity
Zanete Garanti, Philip Siaw KissiThe purpose of this paper is to draw upon social information processing theory and its purpose is twofold. First, it aims to examine the relationship among five brand personality…
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami