International Journal of Bank Marketing: Volume 35 Issue 5

Literacy matters in marketing

Bruce A. Huhmann

Literacy represents one’s ability to process and produce materials related to a domain. One type of this higher-order, global individual difference variable is consumer financial…

Clear, conspicuous, and improving: US corporate websites for critical financial literacy in retirement

Taejun (David) Lee

The economic downturn and financial meltdown in the changing retirement savings and pension landscape in the US placed individual investors and financial companies at risk…

Elucidating perceived overall service quality in retail banking

Zalfa Laili Hamzah, Siew Peng Lee, Sedigheh Moghavvemi

The purpose of this paper is to examine the dimensions of service quality (SERVQUAL) from the perspective of the customers and its relationships with perceived overall SERVQUAL in…

Financial education and financial satisfaction: Financial literacy, behavior, and capability as mediators

Jing Jian Xiao, Nilton Porto

The purpose of this paper is to investigate roles of financial literacy, financial behavior, and financial capability as mediating factors between financial education and…

Attitudinal factors, financial literacy, and stock market participation

Sreeram Sivaramakrishnan, Mala Srivastava, Anupam Rastogi

The purpose of this paper is to study the influence of factors such as financial literacy on a consumer’s investment decisions, particularly in the stock market. Based on two…

Credit card knowledge, social motivation, and credit card misuse among college students: Examining the information-motivation-behavioral skills model

Yam B. Limbu

By applying the information-motivation-behavioral (IMB) skills model, the purpose of this paper is to examine the direct and indirect effects of credit card knowledge and social…