International Journal of Bank Marketing: Volume 35 Issue 3

Financial self-efficacy: a determinant of financial inclusion

Rachel Mindra, Musa Moya, Linda Tia Zuze, Odongo Kodongo

The purpose of this paper is to examine the relationship between financial self-efficacy (FSE) and financial inclusion (FI) among individual financial consumers in Uganda.

A mixed methods empirical exploration of UK consumer perceptions of trust, risk and usefulness of mobile payments

Chris Hampshire

The purpose of this paper is to explore UK consumer perceptions of trust, risk and perceived usefulness of mobile payments through the use of sequential mixed methods.

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Khian Sin Ong, Bang Nguyen, Sharifah Faridah Syed Alwi

The purpose of this paper is to develop and test a consumer-based virtual brand personality (CBVBP) concept by examining its sub-dimensions in the context of online banking, thus…

Stock exchange brands as an influence on investor behavior

Betül Çal, Mary Lambkin

The purpose of this paper is to investigate the effect of stock exchange-related brand equity on intention to invest and the mediating role of perceived risk (PR) in this…

The impact of perceived service quality dimensions on customer satisfaction: An empirical study on public sector banks in India

Rishi Kant, Deepak Jaiswal

In the present competitive scenario in the Indian banking industry, service quality has become one of the most important facets of interest to academic researchers. The purpose of…

Longitudinal models for dynamic segmentation in financial markets

Francesca Bassi

Dynamic market segmentation is a very important topic in many businesses where it is interesting to gain knowledge on the reference market and on its evolution over time. Various…

Generating sales while providing service: The moderating effect of the control system on ambidextrous behavior

Valter da Silva Faia, Valter Afonso Vieira

The purpose of this paper is to extend the previous regulatory focus and sales force control literature suggesting that organizational control system not only moderates but also…

Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?

Kent Eriksson, Cecilia Hermansson

Customer interactions with sellers change as social interactions in society change. The old dichotomy between transaction and relation exchange may no longer be valid as customers…

The influence of culture on trust in B2B banking relationships

Roudaina Houjeir, Ross Brennan

The purpose of this paper is to explore the significance of culture generally, and Arab culture in particular, for the development of trust in business-to-business (B2B) banking…

Does willingness-to-pay for weather index-based insurance follow covariant shocks?

Davide Castellani, Laura Viganò

The purpose of this paper is to investigate the role that weather shocks can play in the livestock mortality microinsurance take-up when the insured risk has a prevalent covariant…

Mediators of the relationship between service quality and customer loyalty: Evidence from the banking sector in Zimbabwe

Charles Makanyeza, Lovemore Chikazhe

There is a dearth of studies that have investigated mediators of the effect of service quality on customer loyalty under the conditions prevailing in Zimbabwe; where bank…