International Journal of Bank Marketing: Volume 34 Issue 2

Emotional brand attachment: a factor in customer-bank relationships

Shalom Levy, Hayiel Hino

The purpose of this paper is to evaluate the relationship between customers’ emotional attachment toward bank service providers and bank loyalty. In particular, the study examines…

Breaking the ice of low financial involvement: Does narrative information format from a trusted sender increase savings in mutual funds?

Jeanette Carlsson Hauff, Anders Carlander, Amelie Gamble, Tommy Gärling, Martin Holmen

The purpose of this paper is to investigate how trust in the sender of financial information and a narrative vs fact-related format of the information influence intentions to save…

Perceptions of fairness in financial services: an analysis of distribution channels

Harjit Singh Sekhon, Sanjit Kumar Roy, James Devlin

The purpose of this paper is to examine fairness within financial services. In making the contribution the authors examine fairness by four different channels to market and across…

Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity: the case of youth in post-war context

Charles Jebarajakirthy, Paramaporn Thaichon

The leading multinational companies tend to expand their marketing activities to bottom of pyramid (BOP) market. The BOP market comprises many segments, however, little is known…

Issues and challenges in financing the poor: case of Baitul Maal Wa Tamwil in Indonesia

Permata Wulandari, Salina Kassim

The purpose of this paper is to highlight the issues and challenges in providing financing to the poor people based on the experience of Baitul Maal Wa Tamwil (BMT) in Indonesia…

Service quality in bank during an economic crisis

Diego Monferrer-Tirado, Marta Estrada-Guillén, Juan Carlos Fandos-Roig, Miguel Ángel Moliner-Tena, Javier Sánchez García

The purpose of this paper is to address the aftermath of the crisis that has plagued the Spanish financial sector from a microeconomic and emotional perspective associated to…

Formal ties in financial networks: professional clusters in financial services marketing

Erik Borg, Lars Vigerland, Karin Winroth

The purpose of this paper is to investigate the role of formal ties in the marketing of financial services and thus provide evidence concerning the relationship between formal…

Editorial

Hooman Estelami