International Journal of Bank Marketing: Volume 34 Issue 1
Strapline:
For the financial services sectorTable of contents - Special Issue: New product development and innovation in financial services
Guest Editors: Dr Mohammad G. Nejad
Financial institutions using social media – do consumers perceive value?
Paula Dootson, Amanda Beatson, Judy DrennanThe purpose of this paper is to examine consumer perceptions of value of financial institutions using social media to interact with consumers; if overall perceived value predicts…
Stakeholders ' expectations of mobile payment in retail: lessons from Sweden
Tatjana Apanasevic, Jan Markendahl, Niklas ArvidssonThe purpose of this paper is to explore the reasons behind the slow adoption of mobile payment services. The expectations of the main groups of stakeholders – the mobile service…
Patterns of new service development processes in banking
Andrey Martovoy, Anne-Laure Mention– The purpose of this paper is to map the existing patterns in the development of services innovations in financial institutions.
The impact of communication channels on mobile banking adoption
Huong Thi Thanh Tran, James CornerThe purpose of this paper is to investigate the distinct effects of different communication channels, particularly interpersonal networks, social media, and mass media on customer…
Mobile claim management adoption in emerging insurance markets: An exploratory study in Thailand
Chupun Gowanit, Natcha Thawesaengskulthai, Peraphon Sophatsathit, Thitivadee Chaiyawat– The purpose of this paper is to explore the adoption of a mobile insurance claim system (M-insurance) and develops a framework for the adoption of M-insurance by consumers.
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami