International Journal of Bank Marketing: Volume 32 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
The impact of strategic consistency on market share and ROA
Larry P. Pleshko, Richard A. Heiens, Plamen PeevThe purpose of this paper is to take a contingency theory approach to examine how performance is affected by the relationships between the Miles & Snow strategic groupings and a…
1869
A game-theoretical model of bank foreign direct investment strategy in emerging market economies
Aidan O’Connor, Francisco J. Santos-Arteaga, Madjid TavanaThe purpose of this paper is to propose a game-theoretical model for commercial bank foreign direct investment strategy, government policy and domestic banking industry…
1212
Customer CSR expectations in the banking industry
Andrea Pérez, Ignacio Rodríguez del BosqueThe purpose of this paper is to examine customer corporate social responsibility (CSR) expectations in the crisis context of the Spanish banking industry. The paper also takes…
9858
The dark side of trust and the light side of working alliances in financial services
Inga-Lill Söderberg, James E Sallis, Kent ErikssonThe purpose of this paper is to use psychological theory to improve our understanding of financial advice-taking. The paper studies how a working alliance between financial…
822
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami