International Journal of Bank Marketing: Volume 32 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Online relationship quality: scale development and initial testing
Isabelle Brun, Lova Rajaobelina, Line RicardThe purpose of this paper is to propose a reliable and valid integrative scale for online relationship quality based on both the relationship marketing and electronic commerce…
3818
Linking satisfaction to share of deposits: an application of the Wallet Allocation Rule
Lerzan AksoyDespite the fact that customer satisfaction is among the most widely used metrics by managers, the link with share of deposits tends to be weak. Using a recent innovative approach…
688
Consumer debt delinquency by family lifecycle categories
Jing Jian Xiao, Rui YaoThe purpose of this paper is to document debt delinquency patterns by family lifecycle categories using multiple data sets that are nationally representative of American families…
2024
Boosting customer orientation through coaching: a Canadian study
Claudio Pousa, Anne MathieuThe purpose of this paper is to investigate to what extent bank manager's coaching, a managerial relationship behavior based on mutual trust, openness and quality of exchanges…
1482
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami