International Journal of Bank Marketing: Volume 31 Issue 2
Strapline:
For the financial services sector
Subject:
Table of contents
Islamic banks: Contrasting the drivers of customer satisfaction on image, trust, and loyalty of Muslim and non‐Muslim customers in Malaysia
Muslim Amin, Zaidi Isa, Rodrigue FontaineThe purpose of this study is to investigate customer satisfaction and its effect on image, trust, and customer loyalty for Islamic banks.
9511
The effect of CSR knowledge on customer liking, across cultures
Rojanasak Chomvilailuk, Ken ButcherThe purpose of this paper is to investigate the efficacy of corporate social responsibility (CSR) knowledge on customer liking for the bank across two countries and cultural…
5970
The effect of motivation on trust in the acceptance of internet banking in a low income country
Ather Akhlaq, Ejaz AhmedThe aim of this study is to find out the type of motivation that provokes an individual to trust and use the internet banking system in a low income country. In this paper…
3749
How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility
Sadia Jahanzeb, Tasneem Fatima, Muhammad Mohsin ButtThe aim of this study is to test a holistic model that investigates the direct influence of service quality on building consumer based brand equity, along with the mediating role…
5107
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami