International Journal of Bank Marketing: Volume 30 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Determinants of cross‐buying intentions in banking services in collectivistic culture
Jung‐Kee Hong, You‐il LeeThe purpose of this paper is to be the first to explicate the determinants of customers’ cross‐buying intentions in the banking services of Korea and Taiwan, and then explore the…
2094
Consumer‐based brand equity in banking industry : A comparison of local and global banks in Turkey
Musa Pinar, Tulay Girard, Zeliha EserThe purpose of this paper is to examine bank brand equity from consumer perspectives by comparing the consumer‐based brand equity (CBBE) dimensions of local and global banks in…
4268
Methods of improving the physical spaces of banking establishments
Pedro Reinares, Luis GarciaThe purpose of this paper is to address physical space management in customer service establishments and recognise the importance for such establishments to consider the…
1048
The impact of fraud prevention on bank‐customer relationships: An empirical investigation in retail banking
Arvid O.I. Hoffmann, Cornelia BirnbrichThe purpose of this paper is to establish a conceptual as well as an empirical link between retail banks’ activities to protect their customers from third‐party fraud, the quality…
7940
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami