International Journal of Bank Marketing: Volume 28 Issue 3

Human values and attitudes toward bank services in Brazil

Marcelo Vinhal Nepomuceno, Juliana Barreiros Porto

The relationship between personal values and behaviour has been widely studied, and previous studies have demonstrated the mediating role of attitudes. The purpose of the study is…

Consumers' stock preferences beyond expected financial returns: The influence of product and brand evaluations

Jaakko Aspara, Henrikki Tikkanen

The purpose of this paper is to examine the links between individual investors' subjective evaluations of certain companies' products and brands, on one hand, and their…

Relationships between organizational support, customer orientation, and work outcomes: A study of frontline bank employees

Ugur Yavas, Emin Babakus

This paper seeks to examine the nature of relationships between six organizational support mechanisms, a personal resource, and selected psychological and behavioral work…

Forecasting the development of a pursuit race between competitors

Rolf Kunstek

The purpose of this paper is to present a method of forecasting the development of the market shares of competitors in a pursuit race.