International Journal of Bank Marketing: Volume 27 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
The effects of stake, satisfaction, and switching on true loyalty: a financial services study
Jane W. Licata, Goutam ChakrabortyThe purpose of this paper is to examine the differential influence of three drivers of loyalty on the dimensions of loyalty. The three drivers are stake, satisfaction, and the…
2726
A model of consumer financial numeracy
Bruce A. Huhmann, Shaun McQuittyThe purpose of this article is to develop a theoretical explanation – financial numeracy – for consumer proficiency with financial services. With sufficient financial numeracy…
2908
Using a multiple‐attribute approach for measuring customer satisfaction with retail banking services in Kuwait
Abdulkarim S. Al‐Eisa, Abdulla M. AlhemoudThe purpose of this paper is to attempt to identify the most salient attributes that influence customer satisfaction with retail banks in Kuwait and to determine the level of the…
4713
The role of bank image for customers versus non‐customers
Rafael Bravo, Teresa Montaner, José M. PinaThe purpose of this paper is to analyse the corporate image of financial institutions and its impact on consumer behaviour. More specifically, it aims to focus on the differences…
4715
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami