International Journal of Bank Marketing: Volume 26 Issue 7
Strapline:
For the financial services sectorTable of contents - Special Issue: Interactive marketing in financial services
Guest Editors: Sally HarridgeMarch
Guest editorial
Sally Harridge‐MarchThe purpose of this paper is to show how interactive capability enabled by Web 2.0 has increased the potential for organisations to add value to their offerings by allowing…
The impact of internet banking on business‐customer relationships (are you being self‐served?)
Raechel Johns, Bruce PerrottThe purpose of this paper is to show how technology has dramatically altered the way businesses operate in a business‐to‐business (B2B) context and has had profound influences on…
Consumer acceptance of internet banking: the influence of internet trust
Sonja Grabner‐Kräuter, Rita FaullantThis study seeks to investigate the role of internet trust as a specific form of technology trust in the context of internet banking. Furthermore, the integration of propensity to…
Perceived risk and Chinese consumers' internet banking services adoption
Anita Lifen Zhao, Stuart Hanmer‐Lloyd, Philippa Ward, Mark M.H. GoodeThe purpose of this paper is to identify risk factors that discourage Chinese consumers from adopting internet banking services (IBS). This market is experiencing fast growth;…
Re‐examining traditional service quality in an e‐banking era
David H. Wong, Nexhmi Rexha, Ian PhauThis paper aims to re‐examine the role of traditional service quality in an e‐banking environment by providing a review of how traditional service quality perceptions have evolved…
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ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami