International Journal of Bank Marketing: Volume 23 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Consumers’ attitudes towards online and mobile banking in China
Sylvie Laforet, Xiaoyan LiThe aim of this study is to investigate the market status for online/mobile banking in China. With the recent and forecasted high growth of Chinese electronic banking, it has the…
37669
Entering the market for financial services in transitional economies: A case study of credit cards in China
Steve WorthingtonThe purpose of this paper is to explore the opportunities and challenges for “foreign” financial institutions who wish to enter the Chinese market. It uses the credit card product…
5892
An exploratory study on the use of banking technology in the UK: A ranking of importance of selected technology on consumer perception of service delivery performance
Mathew Joseph, Yasmin Sekhon, George Stone, Julie TinsonPurpose – The current exploratory study is an attempt to discover the underlying areas of dissatisfaction associated with the banking experience in the UK, particularly as it…
6452
Segmenting the non‐adopter category in the diffusion of internet banking
Eun‐Ju Lee, Kyoung‐Nan Kwon, David W. SchumannFor a new technology‐based product or service at an early stage of diffusion, it is likely that only a small subset of consumers have adopted it. When non‐adopters still comprise…
5479
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami