International Journal of Bank Marketing: Volume 23 Issue 1
Strapline:
For the financial services sectorTable of contents - Special Issue: Product portfolio management and corporate performance in the banking sector
Guest Editors: Dr Spiros Gounaris
Customer perspectives on the role and importance of branding in Irish retail financial services
Deirdre O'Loughlin, Isabelle SzmiginThis paper explores the role of financial services brand values and compares the importance of process and outcome factors in terms of their impact on customer perceptions…
Re‐engineering service quality process mapping: e‐banking process
Raphaël K. AkamaviThe paper examines a financial service innovation process, which is referred to as financial product innovation: improvements to existing services. This study conducts a critical…
Learning during developing and implementing new bank offerings
Eric Stevens, Sergios DimitriadisKnowledge of the management issues for developing new bank offerings efficiently is limited. Furthermore, recent research suggests that organisational learning can contribute…
American consumers' attitudes towards commercial banks: A comparison of local and national bank customers by use of geodemographic segmentation
Erdener Kaynak, Talha D. HarcarThis article demonstrates the application of geodemographic segmentation to the service industry by using commercial banking as a case example.
Product development in UK retail banking: Developing a market‐oriented approach in a rapidly changing regulatory environment
David J. Slattery, Joseph G. NellisThe paper examines how product innovation in the UK banking industry has been affected and is likely to be affected by changes in regulation and in government policy. It considers…
Enhancing microfinance outreach through market‐oriented new service development in Indian regional rural banks
Philip Megicks, Atul Mishra, Jonathan LeanHitherto, assessments of the effectiveness of Indian microfinance institutions in achieving their economic and social goals have largely identified only limited success. Critics…
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami