International Journal of Bank Marketing: Volume 22 Issue 2
Strapline:
For the financial services sector
Subject:
Table of contents
Customer retention in retail financial services: an employee perspective
Jillian Dawes FarquharThis paper reports the findings of a survey of staff perceptions on how customers are being retained in two traditional financial service retailers. In spite of a frequent…
7751
Effective communication with lead customers in developing new banking products
Peggy Athanassopoulou, Axel JohneNew service development (NSD) is an imperative to suppliers in today's highly competitive banking markets. Communication during the NSD process is important if the needs of…
4142
A comparison of product elimination success factors in the UK banking, building society and insurance sectors
David R. Harness, Norman E. MarrThis paper examines product elimination in the UK's financial services sector. Specifically it considers how success is defined and measured. The literature explains that in…
1305
Relationships between service quality and behavioral outcomes: A study of private bank customers in Germany
Ugur Yavas, Martin Benkenstein, Uwe StuhldreierThis study examines the nature of relationships between service quality, background characteristics, and satisfaction and selected behavioral outcomes by using retail banking in…
6518
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami