International Journal of Bank Marketing: Volume 21 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Customer perceptions of service quality in the banking sector of a developing economy: a critical analysis
G.S. Sureshchandar, Chandrasekharan Rajendran, R.N. AnantharamanFocusses on investigating the critical factors of customer perceived service quality in banks of a developing economy – India. Compares and contrasts the three groups of banks in…
7867
Clients’ characteristics and marketing of products: some evidence from a financial institution
Karmele Fernández‐Aguirre, Inmaculada Gallastegui‐Zulaica, Juan Ignacio Modroño‐Herrán, Vicente Núñez‐AntónWithin the framework of database marketing, that is, data mining applied to large databases for marketing purposes, we analyze the database of clients of a financial institution…
1388
Antecedents and outcomes of service recovery performance: an empirical study of frontline employees in Turkish banks
Ugur Yavas, Osman M. Karatepe, Turgay Avci, Mehmet TekinkusThis study investigates the potential impact of organizational variables on the service recovery performance of frontline employees, and the impact of successful service recovery…
3548
Assessing the importance of the development activities for successful new services: does innovativeness matter?
Spiros P. Gounaris, Paulina G. Papastathopoulou, George J. AvlonitisThis article reports on the results of a research project into the development activities undertaken during the launch of 132 new financial services in Greece. According to the…
1918
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami