International Journal of Bank Marketing: Volume 20 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Developing relationship‐led cultures – a case study in retail banking
Hadyn Bennett, Mark G. DurkinWhile the concept of relationship marketing has attracted increasing academic and practitioner attention in recent years, issues relating to the practical and context specific…
3119
An analysis of choice criteria in the home loans market
James Francis DevlinThis paper presents an analysis of customer choice criteria in the home loans market in the UK. In particular, the study investigates the relative importance of choice criteria…
3953
The problem of time in financial services business markets: a conceptual approach
Edmund Stanley, Katherine TylerThis paper presents a conceptual analysis of time within a business‐to‐business financial services context. No study has attempted to do this in the financial services sector. We…
762
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami