International Journal of Bank Marketing: Volume 20 Issue 2
Strapline:
For the financial services sector
Subject:
Table of contents
Industry in transition: corporate identity on hold?
T.C. Melewar, Narinder BainsBanking has not been caught off guard by the speed of change within the industry brought about by Internet banking. In fact, the combination of the speed and direction of change…
3169
Marketing OTC equity derivatives: the role of relationships
Katherine Tyler, Edmund StanleyIn 1997, in this journal, Elizabeth Sheedy published a paper investigating exchange relationships in derivative markets. This paper was significant for two reasons. It was the…
1736
The usefulness of the APR for mortgage marketing in the USA and the UK
Joshua Buch, Kenneth L. Rhoda, James TalagaRegulators in the UK and the USA recognize the need to assist borrowers that face a huge number of mortgage products with a multitude of fee combinations offered by a large number…
944
Determinants of SME owners’ satisfaction with their banking relationships: a Canadian study
Judith J. Madill, Lisa Feeney, Alan Riding, George H. HainesThe primary goal of this empirical research study is to identify key drivers of SME satisfaction related to a variety of aspects of the bank/SME relationship. The research uses…
4694
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami