International Journal of Bank Marketing: Volume 20 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Retaining telephone banking customers at Frontier Bank
Rizal Ahmad, Francis ButtleExamines and reports the customer retention practices of Frontier Bank as it provides telephone banking services to business customers. Assesses whether those practices at…
3507
Gender differences in investment strategies: an information processing perspective
Judy F. Graham, Edward J. Stendardi, Joan K. Myers, Mark J. GrahamRefers to past research regarding gender differences in investment strategies which has pointed to two important differences: female investors appear both to be more risk averse…
8157
Identifying latently dissatisfied customers and measures for dissatisfaction management
Josée Bloemer, Tom Brijs, Gilbert Swinnen, Koen VanhoofCustomer satisfaction continues to be an important topic in the financial services industry. However, there is an increasing awareness that customer satisfaction as such is not…
2820
Market‐driven transformation of the banking sector in Tanzania
Daudi R.B. Lwiza, Sonny NwankwoObserves that since the 1980s, many African countries have embarked on macroeconomic policy adjustments aimed at setting their economies on the path to a market orientation. In…
3117
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami