International Journal of Bank Marketing: Volume 19 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
Singapore’s undergraduates: how they choose which bank to patronise
Philip Gerrard, J. Barton CunninghamUndergraduates constitute an attractive segment of customers for retail banks in many countries of the world, including Singapore. This study, using a sample of Singapore’s…
3778
Bank selection criteria employed by college students in Bahrain: an empirical analysis
Mohammed AlmossawiTo plan an appropriate marketing strategy for attracting new customers, commercial banks need to identify the criteria on which potential customers determine their bank selection…
8573
Interrogating SERVQUAL: a critical assessment of service quality measurement in a high street retail bank
Karin NewmanThis paper presents a case study of a pioneering nationwide implementation of SERVQUAL by a major UK high street bank between 1993 and 1997 at an annual cost of one million…
10897
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami