International Journal of Bank Marketing: Volume 18 Issue 7
Strapline:
For the financial services sector
Subject:
Table of contents
Perceptions of relationship marketing among account managers of commercial banks in a Chinese environment
Stella Lai Man So, Mark W. SpeeceRelationship marketing is widely regarded as effective in developing competitive advantage. But views on exactly what activities constitute relationship marketing may differ in…
2282
Effectiveness of Relational and Transactional cultures in commercial banking: putting client‐value into the competing values model
Michèle Paulin, Ronald J. Ferguson, Marielle PayaudThis paper has four purposes. First, it points out and explains why the Market‐type culture, is not the culture type most conducive to business performance. This Market‐type…
2507
Cross boundary relationships in Portuguese banking and corporate financial services
Joao F. Proença, Luis Mota de CastroConceptual analyses of buyer‐seller interaction in services are rare, particularly with reference to banking and financial services in general. This paper tries to apply the…
919
Financial services advertising in eight non‐English speaking countries
Nancy D. Albers‐Miller, Robert D. StraughanAlthough services, in general, have increased in significance worldwide, financial services face a less encouraging future. Market saturation has led to a search for growth…
2371
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami