International Journal of Bank Marketing: Volume 18 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
Measuring perceived service quality using integrated conjoint experiments
Harmen Oppewal, Marco VriensProposes the use of integrated conjoint experiments to measure perceived service quality. It also demonstrates the process of modelling the hierarchical relations between…
2866
A study of bank selection decisions in Singapore using the Analytical Hierarchy Process
Huu Phuong Ta, Kar Yin HarPresents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the…
5652
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876040010327248. When citing the…
4596
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09604520010307049. When citing the…
2297
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami