International Journal of Bank Marketing: Volume 17 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
An application reference for data envelopment analysis in branch banking: helping the novice researcher
Necmi K. AvkiranDemonstrates the application of data envelopment analysis (DEA) in examining the efficiency of bank branches relative to other branches. Shows that accounting variables can be…
3052
Retail bank marketing in Western Australia
Erdener Kaynak, Alma WhiteleyReports the findings and implications of a retail bank marketing study which was conducted in the City of Perth in Western Australia in 1995. More specifically, the study was…
4153
Dynamic analysis of competition in marketing: strategic groups in Spanish banking
Francisco José Más RuízThe analysis of strategic groups has important implications for marketing in order to identify a firm’s competitive position. Aims to analyse the development of the competence in…
1308
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509810199517. When citing the…
1924
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami