International Journal of Bank Marketing: Volume 16 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Measuring purchase decision involvement for financial services: comparison of the Zaichkowsky and Mittal scales
Gordon R. Foxall, John G. PallisterA random sample of 308 UK consumers was used to compare two scales for the measurement of consumer involvement ‐ Zaichkowsky’s revised Personal Involvement Inventory and Mittal’s…
5862
The behavioral consequences of PC banking
Niels Peter MolsThis article compares users of PC‐based home banking systems with non‐users. A questionnaire study with responses from 669 bank consumers from Denmark shows that users of PC…
3488
Using hierarchical information integration to examine customer preferences in banking
Burc ÜlenginThe process of choosing a bank has been studied for several decades through different approaches. This paper presents a bank choice analysis designed to assess the usefulness of…
1390
The card centric distribution of financial services: a comparison of Japan and the UK
Steve WorthingtonConsiders distribution in the financial services. Financial services providers face a wide choice in the combinations of channels that they can employ to market their products…
1962
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami