International Journal of Bank Marketing: Volume 15 Issue 2
Strapline:
For the financial services sector
Subject:
Table of contents
Affinity credit card issuers and their relationship with their alumni affinity group partners
Steve WorthingtonExamines the relationship between the financial institution that issues the affinity credit card and one of the recognized affinity groups on whose behalf the card is issued, the…
1124
The relative importance of ethical and environmental screening: implications for the marketing of ethical investment funds
Bodo B. SchlegelmilchEthical investment funds are among the fastest growing investment vehicles in the UK. Explores some of the environmental changes leading to the popularity of these funds and…
3445
Consultative selling in financial services: an observational study of the mortgage mediation process
Theo M.M. Verhallen, Harriette Greve, Ruud Th. FrambachNotes that the literature on personal selling and advising on services stresses the importance of analysing the actual clientâadviser interaction process. Explores this process of…
1522
Strategic responses to change in retail banking in the UK
John Trethowan, Gerry ScullionNotes how deregulation in the banking industry has increased levels of competition in what was a highly protected sector. This increase in competition made demands on banks to…
5132
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami