International Journal of Bank Marketing: Volume 15 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Product deletion: a financial services perspective
David R. Harness, Stephen MackayDiscusses the options available to financial service companies to accomplish product removal or elimination. Reports the findings of a two year study into the practices and…
1202
Customer needs and front‐office technology adoption
Umberto Filotto, Paola Musile Tanzi, Francesco SaitaBased on a wide survey of over 1,500 Italian customers, analyses both payment services and sales and private banking areas. In the former, human contact attributes of service…
2687
Marketing derivatives: a question of trust
Elizabeth SheedyIn 1994/95 the derivatives industry was rocked by a series of high‐profile derivatives disasters. For example, litigation between Procter & Gamble and Bankers Trust highlighted a…
2314
Management of market quality for correspondent banking products
Zeph Yun Chang, Joanne Chan, Siew Leng LeckIn general, customers expect banks to provide the basic banking services. They also expect different levels of services to maximize the value they can derive from the banks…
1608
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami