International Journal of Bank Marketing: Volume 11 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Customers, Strategy and Performance
Richard Speed, Gareth SmithA true marketing orientation is associated with superiorperformance in the UK retail financial services industry. This findingruns counter to some recent criticism of marketing…
344
Time Is Central
J.A.F. Nicholls, Sydney Roslow, John TsalikisInvestigates service satisfaction through a survey of bankcustomers who had engaged in one of five financial transactions:applying for an automatic teller machine card; redemption…
144
Branch Networks and Insurance Selling
Glenn MorganBanks and building societies are increasingly concerned to sellinsurance and investment products within their branch networks. Reportson the different ways in which this process…
253
Banking Services for Young Intellectuals
Ricky Yee‐Kwong ChanReports a survey on the banking behaviour of 300 college studentsin Hong Kong which confirms several findings from Western countries.These include: limited banking demand of…
305
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami