International Journal of Bank Marketing: Volume 11 Issue 2
Strapline:
For the financial services sector
Subject:
Table of contents
Can Banks Succeed in the Current Marketplace?
Chris FarranceDemand‐side changes, stimulated by higher levels of consumerawareness and sophistication, have combined with supply‐side changes,mainly induced by legislation, to create a…
214
Banks and Small Business Export Finance: New Targets for Services and Marketing Strategies
George F. Tannous, Asit K. SarkarStudies real cases of export development to examine the challengeswhich face small‐sized firms in financing their export activities and toidentify new services which financial…
342
How Bank Loan Officers Evaluate Persons Applying for Credit
Jan MattssonIt is evident that, in many countries, banking is in the process ofsignificant structural change. Deregulation in the 1980s has led toincreased competition among banks. By mimetic…
538
The Impact of Waiting in Line on Consumers
Jean‐Charles Chebat, Pierre FiliatraultSince consumers feel that time is becoming an increasingly scarcerresource, service organizations are also becoming increasingly sensitiveto the economical and psychological costs…
1593
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami