International Journal of Bank Marketing: Volume 10 Issue 2
Strapline:
For the financial services sector
Subject:
Table of contents
Multimedia Technology, Banks and Their Customers
K.R. Bell, G.E.W. ScobieDiscusses an on‐site study of the integration of an“interactive video terminal” into active service in aScottish bank by means of observation and interview of both users…
136
Corporate Banking: Services and Relationships
Carl G. ThunmanDescribes the reasons for the increased importance of relevantmarketing tools for banks. Deregulation, increased competition, andtechnological development in financial markets…
559
Financial Service Strategies: Neglected Niches
P. Robert Philp, Paula J. Haynes, Marilyn M. HelmsCompanies cannot realize their growth and profit objectives if theyfail to fine‐tune their offerings to the needs of neglected marketsegments. Because market penetration is the…
212
Relationship Banking: Choice and Control by the Multinational Firm
John B. HollandInvestigates how large UK multinational firms evaluate individualand multiple banking relationships, and how they exercise control overtheir portfolios of banks. The…
221
ISSN:
0265-2323e-ISSN:
1758-5937ISSN-L:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami