Table of contents
Working with Advertising Agencies — The Saab‐Scania Experience
Lars EinarThe development of Saab's strategy over the past decade is described. This has been a success story where conventional marketing methods adapted to Saab's special conditions and…
Integrated Software for Improved Productivity and Management Information
Ross MilburnFirth‐Derihon Stampings are one of the UK's leading forgings manufacturers, and, in common with many large engineering concerns, ran into difficulties in the 1970s with the world…
Managing R&D in a Japanese Company: The Toray Corporation
Yoshio MatsumotoJapan's Toray Corporation is discussed to illustrate a successful company's evolvement from a textile company into a multi‐product high‐tech company. To achieve this, the…
The Challenge of Change
Brian WilsonThere are ways to use the opportunity of change to better effect — to revitalise an organisation and give it advantages over its competitors. By confronting issues, action becomes…
The Power of the Name and Address
Dick PicklesHow one company has developed its use of customers' names and addresses is discussed. Thorn‐EMI would claim to have installed the first extensive EPOS system, but this was aimed…
ISSN:
0263-5577e-ISSN:
1758-5783ISSN-L:
0263-5577Renamed from:
Industrial ManagementOnline date, start – end:
1980Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Alain Yee Loong Chong
- Prof Hing Kai Chan