Strategic Direction: Volume 36 Issue 2

Subject:

Table of contents

Knowing where your brand is positioned: How comparative assessment can improve understanding of product performance

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

186

Using enterprise systems to achieve firm growth: The merits of resource co-specialization

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

114

The power of communication: The different approaches to communicating corporate strategy in the UK, the USA, and Germany

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

704

Tail wagging the dog?: The role of technology in new service development

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Finding an effective strategy for international markets: Which capabilities are most important?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

144

Leveraging museum quality art to build competitive advantage: Evolving the city brand of St. Petersburg with museum shop souvenir strategies

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

371

Is less really more when it comes to communication?: The need to understand combinations of information and communication technologies

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

141

Creative considerations in Indonesia: Knowledge management strategy as a tool to boost competitiveness

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

125

Embracing the unknown by constructing an organizational cybersecurity strategy: The knowledge-led art of balancing risk against the cost of protection

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

288

Flagging down a cab: The effects of divergent strategies on Iranian online taxi services

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Assessing the dynamics of knowledge transfer between masters and apprentices: An evolutionary stability strategy for innovative organizations

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

199

Factors which improve firm performance of SMEs: Critical input of strategic orientations and knowledge management

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

151

Problems on an industrial scale: Strategies to mitigate issues and costs associated with plant commissioning and startup

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Cover of Strategic Direction

ISSN:

0258-0543

e-ISSN:

1758-8588

ISSN-L:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele