Strategic Direction: Volume 34 Issue 10

Leveraging intellectual capital through strategic knowledge management: A key to success

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

How to better understand and improve strategic thinking: The role and influence of its different dimensions

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Pop-up power: How pop-up outlets are changing the landscape of fashion retail

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Quality and quantity?: When the worlds of ISO and accounting collide

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

The role of CSR in business strategy: Maintaining competitive advantage with a clearly-defined CSR programme

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Stick or twist?: When partnerships are the best strategy for technology firms

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Key elements of strategic communication: An inclusive approach

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Strategic insights into brand gender modification decisions: The challenge of introducing new additional brands without eroding existing brand value

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Achieving competitive advantage: The role of product service strategy, sensing capability and novelty

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Embracing the power of e-marketing: The importance of e-trust and improving strategic business performance

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The psychological currencies of corporate entrepreneurship strategy: Cultural intelligence and tolerance for ambiguity in top managers

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Competitive horizons