Strategic Direction: Volume 32 Issue 10

Going up in smoke: do brand strategies make tobacco manufacturers less socially responsible?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Searching for the future of research: strategic plans for research and innovation for 2030

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

What comes first: market or entrepreneurial orientation?: Understanding what the experts say on the big strategic question

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The prioritisation of strategic elements in e-retailing home delivery: The logistics process efficacy improvement in China

Home delivery strategic elements are the most crucial in e-retailing because they have heavy impacts on customer satisfaction and retention. More research is needed on this…

The end of the vendor?: Co-creation as a strategy for product development

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Routine as a platform for running enterprises: Railway company SNCF has evolved via participative innovation

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Working towards mutual gains: The importance of collaboration between buyers and suppliers

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Adapting outsourcing capabilities: effective response to change

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The factors that really drive CSR integration: Use of corporate social responsibility is complex and diverse

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Automakers’ strategy and structure: Meeting the fundamental challenge of alignment

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Designing future enterprises: aligning enterprise design with business strategy

This paper aims to review the misalignment between enterprise design and its business strategy and suggests three principles to eliminate the misalignment.

Managing an ambidextrous organization: balancing innovation and efficiency

This paper aims to discuss the concept of organizational ambidexterity and how to manage the process of becoming and being an ambidextrous organization.

Competitive horizons