Strategic Direction: Volume 31 Issue 8

Ryanair: success before love

This paper aims to show why public acclaim is not always a guarantee for healthy profits. A low-cost forerunner, Laker Airlines, also discovered this same fact to its fatal cost…

Unbundling services: the route to profitability for airlines in India

– This paper aims to explain how airlines in India and customers can both benefit by the unbundling of services.

CSR in the Russian aviation industry: the winds of change

– The article outlines strategic corporate social responsibility (CSR) ongoing progress in the aviation industry in Russia as well as its results.

Strategic principles at Southwest Airlines

Southwest is the world’s fourth largest airline and has consistently been one of the most admired organisations in the USA. Its founder and Chairman Emeritus, Herb Kelleher…

Survival lessons from a dying Kingfisher: What not to do in the airlines industry in India

– This article focuses on the lessons that can be learnt from the bankruptcy of Kingfisher airlines (KFA).

M & As in the airline industry: emotions flying high

Mergers and acquisitions (M & As) are sensitive issues in most industries, but it would seem even more so in airlines. The list of failures or destroyed value in the sector…

Cathay & Southwest: flying the flag of good practice in airline mergers

This article highlights the essential factors to be considered for successful mergers and acquisitions (M & As) in the aviation industry. The article draws insights from…

WestJet Airlines: hybrid but profitable

The article looks at a Canadian airline, WestJet, that began as a low-cost carrier and is now adopting a more hybrid strategy. It analyses the difficulty of such a strategy and…

Flying lessons: Malaysia and other airlines avoiding Pan Am’s final destination

This article examines the strategic option of airlines facing a crisis. It analyses the current troubles faced by Malaysia Airlines (MAS). Having faced major crises in five months…

Dubai or not to buy: Airport innovation through customer first strategy

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Reach for the sky: Entering the Indian aviation market

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Competitive horizons