Strategic Direction: Volume 30 Issue 5

Executives with customer experience: wish and reality – the mantra of customer orientation:

This paper aims to describe the gap between the “customer orientation” as generally pretended by corporate top executives, and the actual focus of their respective officer…

Developing the creative spark: Identifying factors that facilitate innovation

– The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Innovation doesn’t just happen: Senior management input vital to the process

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Open innovation fails to drive gender issues: Why “masculine discourses” continue to hold sway

– This paper aims to review the latest management developments across the globe and to pinpoint practical implications from cutting-edge research and case studies.

Innovation as an ongoing process: Developing creative capabilities

– This paper aims to review the latest management developments across the globe and to pinpoint practical implications from cutting-edge research and case studies.

Imagine all the people – as leaders: Too much emphasis on stars and heroes?

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Finnish firms get the measure of innovation: It’s important to keep performance in the spotlight

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Building a platform for success: How to develop products in an unpredictable environment

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Big Macs and a three-legged stool: How innovation strategy drives McDonald’s

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Croatia seeks new spirit of enterprise: Radical innovation is the key to continued economic growth

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

From acorn to oak – Indian style: Mahindra & Mahindra’s growth curve

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Market segmentation for penetrating deeper into the contact lens market

– This paper aims to present the importance of market segmentation and how it can be used to strategize effectively to penetrate deeper into the contact lens market.

Can we alter behaviours without “culture change”?

– The purpose of the article is to share certain findings of a five-year investigation.

Inspiring teams to go the extra mile: An interview with Michael Tobin OBE, author of Forget Strategy. Get Results. Radical Management Attitudes that will Deliver Outstanding Success

– The purpose of this paper is to provide an interview with Michael Tobin, author of Forget Strategy. Get Results.

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