Strategic Direction: Volume 28 Issue 4

Embracing new media in Fiji: the way forward for social network marketing and communication strategies

This paper aims to outlines the power of social networking that companies in Fiji could use as the twenty‐first century media tool to facilitate marketing activities and reach out…

Power is shifting but does it matter?: Emerging countries catch up as West's dominance fades but how will China and the rest grip the baton they'll grab?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

A pharmaceutical firm links internal communication to innovative developments: A new methodology describes the interface between communication methods and staff involvement in innovation

The purpose of this paper is to demonstrate how internal communication can be used to manage change in culture to achieve innovation in the workplace.

Destination sustainability: The Acciona route

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Talking and writing our way out of a crisis: Stories can be a management tool to offer perspective and propose a way forward

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Learning from Amazon's success: Five‐point guide to get in the customer's shoes

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Credit‐crisis “villains” brought to book: Better laws and regulation only way to prevent another catastrophe

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Salesforce.com beats the “entropic” effect: Radical approaches reinvigorated a company where growth was slowing

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Team effort: How customers aid innovation

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Interview with Marshall Goldsmith

The purpose of this article is to provide an interview with the million‐selling author, Marshall Goldsmith.

Corporate Law Outlook

Public versus private sector procurement ethics and strategy: what each sector can learn from the other

Middle managers’ strategic role in the corporate entrepreneurial process: attention-based effects

Selling to strategic consumers when product value is uncertain: the value of matching supply and demand

Top management team diversity and strategic innovation orientation: the relationship and consequences for innovativeness and performance

Transforming Leaders into Progress Makers: Leadership for the 21st Century

Competitive horizon

Rivalry within strategic groups and consequences for performance: the firm-size effects

Dominant CEO, deviant strategy, and extreme performance: the moderating role of a powerful board

Thinking, feeling and deciding: the influence of emotions on the decision making and performance of traders

Testing the waters: using collective real options to manage the social dilemma of strategic alliances

Cash-out or flameout! Opportunity cost and entrepreneurial strategy: theory, and evidence from the information security industry

Diary