Strategic Direction: Volume 28 Issue 2

How to build corporate identity for strategic advantage … and how not to: lessons from a post‐communist country

The aim of this viewpoint is to highlight the importance of corporate identity.

Unilever's vital shift in direction: New mission transforms lumbering giant

The aim of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Innovation: The key to economic recovery

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Seeking difference in similarity: The role of market segmentation

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Human nature in all its diversity: The inspiration of true leaders comes in many shapes and forms

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Rothmans sees market share slip: Keeping brands current

The purpose of this paper is to examine the factors contributing to the historic loss of market share experienced by Rothmans Benson & Hedges (RBH), Canada's second largest…

Brands restless in bid for hearts and minds: From exploration of social media to use of self‐denigration, the desire to be loved is paramount

This article aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

MicroLink strategy drives innovation: Estonian IT company plays catch‐up with competition

The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Swimming against the tide: Finding the silver lining in the financial crisis cloud

This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Interview with Professor Robert Kaplan, author of What to Ask the Person in the Mirror

The purpose of this article is to provide an interview with Prof. Robert Kaplan, author of What to Ask the Person in the Mirror.

Competitive horizon

Strategic leadership development: the new frontier for Indian firms

The hidden story behind Dancing with gorillas: strategies for partnering with a multinational

Are you a good problem solver? Improve your skills by moving from a people-centric process to a principle-based one

Empowerment for the bottom line

Managing internal consulting units: challenges and practices

Advances in Mergers and Acquisitions

Employment law reforms or a retrograde step?

The global environment of business: new paradigms for international management

Disrupting the disrupters (computer technology) The Economist Quarterly Review

Business group affiliation, performance, context, and strategy: a meta-analysis

Innovating in uncertain markets: ten lessons for green technologies

The role of financial analysts in the strategy formation process of business firms

Diary