Strategic Direction: Volume 28 Issue 10

Winning in high velocity markets: the case of BSkyB

Many businesses have seen their markets and competitive set transformed over the past decade. This revolutionary context has created many high‐velocity markets, where rapid change…

A customer engagement cycle for Web 2.0: A practical guide to social media and the consumer

The aim of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Thinking outside the hotel box: Blue ocean strategies for hotels in Taiwan

The article's aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Visual merchandising strategies: Stimulating a positive affective response from consumers

The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Embracing the new takes its toll: Selling innovation to reluctant users

The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Creating the model model: An alternative route to growth

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Playing the long game to secure product development: But entrepreneurs must also be quick on their feet

The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Multinationals must learn local lessons: Policy of “one global strategy” is inadequate for emerging markets

The aim of this article is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Pushing green agenda a job for all: Small businesses have big role to play

The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Successful corporate social responsibility (CSR) strategy for small businesses

The purpose of this article is to discuss the corporate social responsibility (CSR) strategy of the waste collection firm, Waste King.

Embracing uncertainty to fuel innovation: An interview with Soren Kaplan, author of Leapfrogging

The purpose of this article is to document an interview with Soren Kaplan.

From mighty seeds (trade campaign associated with the recent Rugby World Cup)

Green property agenda – can you afford to miss out?

Diary

Manufacturer’s pricing strategy for supply chain with warranty period-dependent demand

The role of open innovation in emerging economies: do companies profit from the scientific knowledge of others?

Organizing by projects: a strategy for local development – the case of NGOs in a developing country

Enriching strategic variety in new ventures through external knowledge

Competitive horizon

Leadership: A Very Short Introduction

Leadership and change: the case for greater ethical clarity

Managing the institutional context for projects

A framework of successful organizational practices in Western multinational companies operating in Russia