Strategic Direction: Volume 26 Issue 2

Adding value: the case for better business: putting legacy at the heart of commercial strategy makes everyone a winner

The success of both London 2012 and Fifteen Cornwall suggest that a focus on legacy can help a company achieve more that is both sustainable and profitable. The idea of putting…

Getting the social media on your side: Marketing specialists must embrace the world of technology

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Building repeatable innovations at Microsoft: Recipe for success

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Loyal customers don't break your windows: How not to make an enemy of the consumer

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Considering the bigger picture: How Motorola identifies new business opportunities

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Technology on trial: How different perspectives on IT can highlight solutions, not problems

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Fostering and implementing a company‐wide innovation culture: The successful case of Portugal Telecom

Reviews the latest management development across the globe and pinpoints practical implications from cutting‐edge research and case studies.

What does sustainability mean?: Debate, innovation and advice around a key but complicated concept

Reviews recent and diverse literature on sustainability and corporate social responsibility, to bring together research and recommendations about this increasingly important…

Interview with Suzanne Doyle Morris

The purpose of this paper is to present and an interview with Suzanne Doyle Morris, an author, academic, entrepreneur, international speaker and accredited executive coach…

How blackberry does it

Planet first (incorporating sustainability in corporate strategy)

Managing strategic alliances: what do we know now, and where do we go from here?

Green management matters only if it yields more green: an economic/strategic perspective

The Guaranty Trust Bank of Nigeria: from niche positioning to mass-market branding

Developing markets provide opportunities for niche cosmetics

Experimentation with strategy and the evolution of dynamic capability in the Indian pharmaceutical sector

Breaking through the Project Fog: How Smart Organizations Achieve Success by Creating, Selecting and Executing On-Strategy Projects

Strategic resource dynamics of manufacturing firms

How strategy shapes structure

Diary

Why change works sometimes

Be aware of the rise of green leases

How to influence the birth of new business fields – network perspective