Strategic Direction: Volume 25 Issue 4

Why strategic vision statements won't measure up

This paper aims to highlight and explain the puzzling phenomenon that a plethora of vision statements do not measure up to the standards prescribed in the strategic management…

Winning the Wal‐Mart way: Why the super‐retailer can only get bigger

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Defining “strategy”: Creating a common language of business terminology

This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Coping with internet insecurity: Finding ways to face up to cyber sinning

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

CSR: more than just gloss?: An investigation into the EO policy of Denmark's Novo Nordisk

This paper aims to review a report on recent qualitative research illustrating how equal opportunity ideals as part of corporate CSR identity project are practices on the local…

Great leaders: Born or made?

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Two countries, one brush? Perhaps not …: Executing strategy in Latin America

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Emissions mission: The development and growth of carbon trading

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Interview with Gary Hamel

The purpose of this paper is to present an interview with Gary Hamel.

Technology pioneers: Developers of life‐changing technology

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Innovation metrics: Some progress but could do much better

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

What’s on the web

Truth: The New Rules for Marketing in a Sceptical World

Which kind of collaboration is right for you?

The search for innovation: leadership in turbulent times

Diary

Feel the strategy

The new employment act – is it really “all change”?

An ethical framework for the marketing of corporate social responsibility

Lessons learned (HR business partner model)

Hard charger (Visa)

Digital marketing: what big brands can learn from start-ups

Seizing the advantage (Virgin Atlantic strategy)

Circuit failure? (General Electric)

Competitive horizon

Cisco’s brave new world