Strategic Direction: Volume 25 Issue 2

Why existing customers are so valuable

In the current economic climate, attracting new customers is becoming even more challenging and so businesses should now be looking within their business to understand the…

Lessons from Fattals Hotel Management Group: The transition from a branded to an endorsement corporate identity

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Interpreting the future: A wider perspective through anticipatory leadership

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

When global means nothing: How the once all‐powerful global institutions lost control

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Bringing innovation to the HRM table: Respect creates a winning culture

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Improving organizational performance: Strategy execution holds the key

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Americans and the environment: Changing behavior by communication, by force, or by promise of money

Considers factors effecting environmental change in America, focusing on communication and wind power.

Dramatic business success: The award‐winning strategy of TimeLine Theatre

Considers the ongoing success of Chicago theatre TimeLine, outlining its two‐pronged business strategy

Interview with Charles Russam: Interview by Ruth Young

An interview with Charles Russam, chairman of Russam GMS.

Harnessing innovative research: Awards for groundbreaking collaborations

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Clever clothes: Growth market

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Brand strategies for an economic downturn

This is Absolute reality (Virgin Radio rebrand)

HR: what do people want from you?

The Companies Act 2006 – company law reform is almost complete

What do you need from a CSR professional? (corporate social responsibility)

What's on the web

Grande Expectations: A Year in the Life of Starbucks’ Stock

Aligning an R&D portfolio with corporate strategy

Critical competitive strategy issues every entrepreneur should consider before going into business

Diary

The innovation gap (survey of innovation in US and European manufacturing companies)

Competitive horizon

Leading organizational learning through authentic dialogue

China’s start-ups grow up